Our Work ·
Conference & Expo

Pueblo Mágico University Conference

We built a little pueblo with a story to tell and a leading role for every guest.

Let's Get Started
Total Guest Count
150
Function Count
3
Event Date
Jan 2023
OUR SCOPE
STORYTELLING & DESIGN
01 · La Plaza
02 · Sesión General
03 · Las Mesas
WE RENDERED IT FIRST · THEN WE BUILT IT

Your first night in our little pueblo, and the whole plaza is ready to welcome you!

We imagined arriving in a pueblo just as the evening’s fiesta was getting started. Papel picado fluttered above serape runners, with colorful alebrijes bringing a little mischief to the tables. Around them, a working cantera fountain and a food tricycle gave our plaza its everyday life, while equipal lounges invited guests to settle in. For 150 people coming together for a corporate gathering, we wanted the first evening to feel like a welcome to the neighborhood. Pull up a chair, the pueblo has company!

EQUPAL
LOUNGE TYPE
SEASIDE GARDEN
LOCATION
MIX & MINGLE MEXICANA
FUNCTION FORMAT

Planning something like this?

Let's Get Started
WE RENDERED IT FIRST · THEN WE BUILT IT

Our pueblo had business to attend to... but first, coffee.

For the general session workshops, we borrowed the idea of a location town square: somewhere to cross paths, catch up, and stay for another cup. A panoramic pueblo backdrop, colorful pueblo mágico letters, and a market-inspired coffee station brought that spirit to the terrace, with floral details carrying it through the meeting setup. Everything shared one space, so the story stayed with guests throughout the day. The agenda brought everyone together, and our little plaza gave them somewhere to get better acquainted.

6
EVENT BANNERS
TULUM TERRACE
LOCATION
1.2 METERS
CUSTOM LETTERS HEIGHT

Planning something like this?

Let's Get Started
WE RENDERED IT FIRST · THEN WE BUILT IT

From Talavera patterns to Oaxacan clay, there was plenty to bring to the table.

Artisanal Mexican craft gave us two distinctive ways to do lunch. First came Talavera patterns in blue and white, inspired by a ceramic tradition passed through families and workshops in Puebla and Tlaxcala. Then came Oaxacan barro negro, whose deep black color develops during firing with limited oxygen. We paired its sculptural vessels with greenery, black linens, and mirrored accents. For the 90 guests returning to the same room, each setting offered another side of Mexico, close enough to appreciate over lunch. The craft has a story, and we gave it a place at the table.

2
LUNCH SERVICES
TULUM BALLROOM
LOCATION
90 PAX
GROUP SIZE

Planning something like this?

Let's Get Started
Check Out More of Our Work

Events we designed, rendered, and delivered

Real numbers, real venues, and the renders we showed clients before a single truck arrived.

View All